Email people actually want to open.

No. We work in whatever platform you are already paying for and only recommend a switch if the platform is actively limiting what you can do. If migration makes sense, we handle the move end to end so you do not lose history, automations, or list health.

We start with a voice audit: your blog, podcast transcripts, sales calls, founder posts, customer service replies. From there we draft in your voice and run every send past you until your team stops needing to edit it, which usually happens by the third or fourth issue.

Apple Mail Privacy Protection broke open rates as a metric for about 97% of iPhone users, so we focus on signals that still mean something: clicks, replies, conversions, revenue per recipient, and unsubscribe rate. If real engagement is down, we audit content, send cadence, list hygiene, deliverability, and segmentation before changing anything.

We audit your authentication records (SPF, DKIM, DMARC), clean your list of role addresses and chronic non-openers, warm up new sending domains gradually, and monitor inbox placement with seed lists. If you are already in trouble, we run a reputation repair plan that usually takes four to eight weeks to show results.

A small list does not need ten segments. We usually start with three or four meaningful groups based on lifecycle stage and behavior, then add complexity only when the data supports it. The goal is messages that feel relevant, not a segmentation org chart.

Yes. We set up UTM tagging, conversion tracking, and attribution reporting that ties each send to pipeline or revenue depending on your model. For ecommerce we report revenue per recipient and lifetime value by acquisition source. For B2B we report sourced and influenced pipeline.

Both are part of what we do. Lifecycle flows like welcome series, abandoned cart, post-purchase, and win-back usually drive more revenue than weekly newsletters once they are built right. Transactional email gets the same brand treatment, since receipts and account notifications often get higher open rates than anything else you send.

Our email team sits next to our content, design, and paid teams in the same building. Blog posts feed newsletter content, the design team owns the template system, and paid ads coordinate audience exclusions with email send segments so we are not double-charging the same person to find out about the same offer.